"We need to tell our story better."
That's rarely a marketing problem - it's an alignment problem.
How we align it
Four ways we bring your story into alignment
Narrative Audit
We dig through the stories circulating inside your organization to clarify the one core story connecting them all.
Distribution & Implementation Strategy
A plan for getting your story to every audience that needs it - and inviting them into it, not just informing them of it.
Creative Production
Media production to put your story into the world.
Workshops & Keynotes
Equipping your leaders and teams to see, own and tell the story themselves - so alignment becomes foundational to your culture .
Why alignment breaks down
It usually starts upstream of marketing.
Most organizations treat story as something externally focused - a job for marketing handed down after real decisions are made.
But your story doesn't start with your customers. It starts with the people who already carry it: leadership, culture, the way work actually get's done.
When the internal story is unclear - or when leadership says one thing and culture displays another - no amount of external polish fixes it. The dissonance keeps surfacing, often in slightly different places at different times.
Words vs. actions
What leadership says and what the organization actually does drift apart.
Internal vs. external
The story your team lives is not the story your customers hear or experience.
Many stories vs. one
Every department has a version - none of them quite agree.
Mike asked very meaningful and insightful questions that help get to the core of who I am & what my business is. His personal and attentive approach to help bring out my story in the most impactful and relatable way possible was a gift.
Anthony, Business Owner
Mike has been great to work with. From the first time we met he has showed me he truly cares about my vision and business. Utilizing Forerunner's services would be an asset to anyone’s business. It does not matter if you have a small or large project he will make you feel like your project is top priority and finish it with impeccable detail.
Melissa, Business Leader
He listened carefully to what I wanted to say and what message
needed to be conveyed.
Mike is a creative storyteller with serious talent for delivering a message.
Dominic, Business Leader