Get Aligned. Then, Get Get Going
Your strategy is only as good as your ability to tell your story.
Your ability to tell your story depends on narrative alignment.
Four ways we bring your story into alignment
Narrative Audit
What It Is:
A story discovery process designed to sift through the numerous narratives at work in your organization to find the underlying through line that is your unique core story.
Who It's For:
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Organizations going through change or cultural resets new leadership, rebranding, acquisition.
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New businesses and startups looking to define, establish and communicate their core values, mission & vision, and unique value proposition from the start.
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Any organization or individual who wants to better understand their story and how to share it in an authentic and effective manner.
What You Get:
A summary document we call your Story Map which includes:
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A synopsis of what we found your core story to be.
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A breakdown of the key sub-stories that play out in your organization - including common themes and key words and phrases - that connect to form your core story.
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An overview of how your story has been demonstrated and contextualized over time and where it's current narrative trajectory
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A map of how the stories show up and are understood across your audiences
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A curated list of questions to consider when preparing to share your story.
Distribution & Implementation Strategy
What It Is:
We develop a strategy to contextualize and communicate your core narrative to your audiences - internally and externally - so each segment understands the meaning for them and what it looks like for them to participate in the story.
Who It's For:
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Organizations who have a clear understanding of their core narrative(s) but struggle to have each team/department singing the same tune.
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Organizations where there is disconnect between what is being said and what is being done.
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Leaders who have a clear vision but they're struggling to get the message to their people.
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Marketing + Sales Teams who aren't on the same page with their pitch or what the customer seems to actually want.
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Small businesses who feel overwhelmed by trying to manage all of their social media accounts and just want a simpler approach
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Anyone who is wondering how to get their story in front of the right people.
What You Get:
A Story Guide which includes:
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A summary of your core narrative and your perspective on your audience and the problems you are prepared to help them with.
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Example Analogies based on your story to help frame and provide imagery making your narrative more accessible to you audiences.
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A breakdown of your audiences and a recommendation on which pieces of your story are most likely to resonate with each.
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A prioritized list of recommended opportunities to communicate and demonstrate your story with your audience(s)
Video Production +
What It Is:
With your core story and communication strategy in mind, we partner with you to develop and produce the necessary video assets to share your story in a way that resonates with your audiences and remains authentic to your unique look, sounds and feel.
Who It's For:
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Organizations desiring to share their story in a meaningful and authentic way through:
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Marketing campaigns
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Development & Capital campaigns
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Announcments
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About Us
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Documentary Storyteling
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HR Training & Internal Culture Videos
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Mission, Vision, Values Orientation
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Anyone looking for a way to capture and share their story in a creative and authentic way
What You Get:
Videos produced in alignment with your stories, your strategy, audience and your goals in mind.
+ You likely have marketing and communication needs that go beyond video. We work with several trusted partners who are familiar with our story aligning process who we can bring in to meet your strategic and creative communication needs.
Story Training Workshops & Keynotes
What It Is:
Sessions to equip your team, org, or group(s) in the skill of effective storytelling. Everything from what is story, to why it matters in every day communication, to how it works and how to use it effectively to lead and reach your goals. We work hard to when possible keep you and your context in mind so each experience can be tailored for maximum impact.
Who It's For:
Any group, team, department or org who is looking to grow telling their story.
What You Get:
Deliverables vary by group, but we strive to provide as unique of a story experience as possible to help you and your group reach your specific goals.
